You can also use analytics dashboards to measure the performance of your content. You can benchmark your content against other businesses in your niche and identify topics that are working well.
The best way to promote your content on social media is to build relationships with influencers. Many of these individuals will be more than happy to share your content. You can also reach out to bloggers by registering for a social media scheduling service. You can then send a personalized message to them on each social media platform. You should also make sure your message is tailored to each platform.
You can use branded graphics and a conversational writing style to increase your chances of success.
The key to promoting your content on social media is to be sure to connect with your audience and build a community. Ultimately, your content is only as good as the people who read it. Make sure you are sharing it in a way that will make people proud of your work.